Sears holiday will give customers the opportunity to opt-in to receive exclusive offers and values on travel packages and vacations mostly through online platforms. Sears holiday was designed to appeal to a broad demographic family-centric customers.
Sears is not the first department store to venture into a business trip. JCPenney launches travel program national in 1987. Boscov’s Regional department store
Ice, a global leader in travel-based membership and loyalty rewards programs, partnering with TravelBlox LLC., a company based in Chicago specializing in customized online holiday solutions, to introduce the concept of Sears vacations. ICE will design, implement and manage a web-based platform for the holidays, while also providing a Sears travel fulfillment and customer support through the client service center is located in Scottsdale, Ariz. and supporting global offices.